あなたの余白に、 彩りを。Fill your space.Find your world.
Yohaku — the blank space — is not empty.
It is the moment before something is born:
the richest state of all.
A daruma holds blank space.
By giving that space full rein, it steps beyond the frame of a lucky charm —
into art, into pop culture,
into the quiet aesthetics of Japan.
Reborn, each time, as a world of its own.
Our Philosophy
We reimagine Japan's traditional lucky charm
as art, gift, and companion for modern life.
だるまは、願いを飾るうつわ。
Find Your world
あなたの世界を、見つける。
五つの世界。ひとつの願い。
Five Worlds
01 — Sumi
YOHAKU余白
Not everything is spoken
The rest is entrusted to the heart.
Blank space as stillness
— the beauty of what is left unsaid.
02 — Ai
KANAGI華凪
Brilliance, and calm.
A gentle face that quietly
receives your wish.
03 — Pink
GAL我流
Live as you love.
Stay true to yourself.
Garyu — one's own way.
That courage, in bold pink.
04 — Shu
NIGIWAI賑
Every splash of color makes
the town smile.
Festival heat for everyday life
— Tokyo's nigiwai in vermilion.
05 — Kin
YUI結
Tying wish to daily life.
Musubi, the tying of fates
— colors of celebration and beginnings.
願いからえらぶ
Find Yours by Wish
想いを込めて、贈る
Gift of Fortune
For a New Chapter
挑戦Exams, startups, fresh starts.
Send your "good luck" through a ritual they can complete — one eye at a time.
For Openings & Business Luck
繁盛A traditional charm for prosperity.
A Story to Bring Home
土産We partner with select shops, hotels, and brands worldwide. Tell us about your business.
目入れ — 願いを、ふた筆で
The Ritual of
Me-ire
The Ritual of Me-ire 目入れ
The right eye,
when you wish.
The left, the day
it comes true.
Nanakorobi yaoki — fall seven times, rise eight. However many times it falls, a daruma rises again.
Me-ire begins with the daruma's left eye — the one on your right.
Paint it in with your wish, and the other, the day it comes true.
七転び八起き — 目入れは、向かって右から。
● Click the right eye to begin
Letters of Fortune
福のたより
New collections, collaborations, and stories of daruma culture.
